10% discount code for 2017 Cycle Show

UPDATE: 22nd September – The Cycle Show is now open to the general public, and the additional 10% “Early Bird” discount is no longer available. However, you can still save 20% on the price of on-the-door admission by buying on-line in advance (and also save having to queue). Click here for tickets.


For the past few years the team here at Cycle Sprog have been attending the Cycle Show at the NEC in Birmingham, to bring you the latest news in the world of kids’ bikes and family cycling. This year, we’re really pleased to be able to offer our readers a 10% discount code off tickets for the show on the Friday and on the Sunday  (22nd and 24th September 2017).  (Note – there is no discount code available on the Saturday – see below for reasons why).  This 10%  is ON TOP OF the 20% discount you get for buying your tickets in advance on-line before the event.

Discount Code for the 2017 Cycle Show

To claim your 10% discount on tickets to the Cycle Show on Friday 22nd September and Sunday 24th September, click here and enter the discount code at the checkout. The code is valid until midnight on Thursday 21st September 2017.

The code you need to enter after clicking on the link above is SPROG. 

Cycle Show discount codePreview Changes (opens in a new window)

There’s loads of things to keep kids interested at the Cycle Show, including kids test tracks.

Kids bike test track at the 2016 Cycle Show

This year there will be both Islabikes and Ridgeback kids bikes available, so your little Cycle Sprog can get on two wheels and expend some energy.

Islabikes demo fleet at the 2016 Cycle Show

For kids aged 7 to 13 the British Triathlon Trust are holding a “Dry Tri” where you can try and beat the clock (or your friends/siblings) on a cycle/run/row – it’s free to enter.

There’s also the BMX riders doing displays on the jump box and quarter pipe – guaranteed to keep your little ones enthralled for hours!!!

All this is addition to the exhibits, some of which will be carrying kids stock (such as Cube, Dare 2b, Madison) and other which are just fun for kids to look at.

Scoop BMX Cycle Show attraction for families and kids

Why can’t I have a Cycle Show discount code for the Saturday?

We’ve spoken to the Cycle Show organizers, and they are keen to point out that they expect the Saturday  (23rd September) to be a sell out and the hall to be incredibly busy, so this isn’t the best day for young families to visit. Last year they had to stop entry to the hall during part of the Saturday. The Friday and Sunday are expected to be quieter days and therefore more suited to families with younger children, and why they are willing to offer Cycle Sprog readers a discount code for this day.

The Islabike Pro Series on display at the 2016 Cycle Show

Discount Code to the 2017 Cycle Show

To claim your additional 10% discount on advance tickets to the Cycle Show on Friday 22nd September and Sunday 24th September, click here and enter the discount code of SPROG at the checkout. The code is valid until midnight on Thursday 21st September 2017.

If you can’t make it to the Cycle Show yourself, then follow Cycle Sprog on Facebook, Instagram or Twitter and we’ll update you on what we think of this year’s show.

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Affilliate disclosure: Cycle Sprog are an affiliate of The Ticket Factory, so may get a small commission for every ticket purchased through the link on this page. This helps us to fund the ongoing maintenance of the website.

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  1. Pat Hall says:

    Just tried to use the discount code and a ‘no longer valid message came up!
    Should the code still be valid as your website states that it should be upto the day before the event.

    • Karen says:

      Hi Pat – I’ve managed to get through to the point of being asked to enter my credit card details for the discounted tickets, using the code SPROG. The code is only valid on the Friday and Sunday for standard tickets (not VIP or any tickets on the Saturday). If it’s still a problem I can contact the site owners for you. Karen

  2. Pat Hall says:

    Hi, tried again this evening (Sat) for a Friday ticket with the same result. Will try another code from elsewhere but thanks anyway.

    • Karen says:

      I’m not sure what’s happening Pat – apologies. I can see that we’ve sold a number of tickets today, so I think the functionality is working for most people. We’re running a competition until midnight tomorrow if you want to enter and try and win a ticket. See the news section of our website for details. Karen

  3. Kate says:

    The code appears to only allow each ticket type to be bought in multiples of 2?

    • Karen says:

      Thanks for pointing this out Kate. It was working for odd numbers before, so I’ve contacted the Show to find out what’s going on. Hopefully they will correct. Apologies for the inconvenience, Karen

    • Karen says:

      Hi Kate – this has been corrected, so you should now be able to purchase as many or as few tickets as you want. Apologies for the inconvenience this has caused. Karen

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