Shyre Bikes range overview: a new kids bike brand built for adventure

Here at Cycle Sprog, we’re always interested in hearing about new kids’ bike brands on the market, especially those that aim to make cycling more accessible to families. Cycling with kids can be pricey for some parents, but there’s a good range of low-to-medium budget bikes that perform well, hopefully making money less of a barrier. The best kids bikes will not only set them up for a lifelong love of cycling, but also feel reasonably priced for what they offer. As such, a new name that recently caught our attention is Shyre Bikes.

A newcomer to the UK children’s bike market, Shyre is positioning itself as a brand that puts real riding and real value at the heart of everything it does. Whether your youngster is just starting out on two wheels or already out exploring the local trails, the Shyre range offers thoughtfully designed bikes aimed at helping little riders develop their skills and confidence.

In this overview, we take a closer look at what the Shyre Bikes range has to offer.

Who are Shyre Bikes?

Shyre Bikes was founded by husband and wife duo, Kev & Michelle Williams, who spotted a gap in the market after running a family business that sold bikes from other cycling brands. While there were budget bikes and premium options on the market, there was less middle-ground choice for parents wanting high-spec builds at a more affordable price point.

Drawing on experience and advice from industry experts, Shyre set out to create a new type of kids' bike brand: one that prioritised quality products, long-lasting materials, and delivering a fun riding experience, all without the high-end price tag.

Working with a global manufacturing partner, the brand combines modern bike technology with a nod to the 1990s British mountain biking scene that inspired its name. This nod to the ‘shires’ of the UK brings a sense of nostalgia for parents who spent their childhoods exploring countryside trails and woodlands. Each model is named after well-known British trails: the first being Hopton Woods in Ludlow, and the forthcoming Eastie model is named after Eastridge in Shropshire.

The result is a growing range of lightweight, well-specced bikes designed for everyday riding and off-road exploration alike.

With excellent ratings on Trustpilot, Shyre Bikes are fast embedding themselves in the British kids bike scene, and have supplied a fleet of bikes to a Bikeability training provider in Shrewsbury.

Lightweight aluminium frames

A lighter bike is easier to handle, especially for younger children who are still developing their strength and skills. All Shyre models use aluminium frames to help kids ride further and stay in control.

Child-specific geometry

Their bikes are designed to fit properly and keep the rider’s centre of gravity balanced for confident handling, enabling children to tackle everything from park paths to family trail rides.

Mid-range pricing, solid value

While not the cheapest on the market, Shyre sits comfortably below more premium brands in price, offering a good mid-range point for parents who don’t want to break the bank, but want to invest in quality. The aim is to offer a more accessible route into cycling, especially for families who want something longer-lasting than a cheap bike-shaped toy.

Trade-in scheme

Kids grow fast, and bikes don’t last forever. Shyre’s Trade-In scheme allows families to return bikes for a guaranteed value (depending on their condition), which can be put towards the price of the next size up. It includes free postage for each bike, with the old bike being returned in the new box, and there's a 90-day return period as well. It’s a helpful option that takes the stress out of upgrading and also helps to divert bikes from landfill unnecessarily.

Top branded components

From the drivetrain to the brakes, Shyre has chosen reliable parts that are designed to deliver a smooth ride and last through lots of use. It’s a setup that should demand less time in the shed and more time out riding.

Lifetime frame warranty

All Shyre frames and forks are covered by a lifetime warranty for the original owner, giving parents extra confidence in their purchase.

Built for real adventures

These aren’t just pavement bikes; they’re made to be ridden, scraped, and fully tested by active kids. Whether your child is racing around the playground or heading up their first forest climb, Shyre bikes are built to keep them moving (and smiling).

90-day Happiness Guarantee

If the fit or feel isn’t quite right, Shyre offers a 90-day window for a swap or refund, which is a reassuring policy when buying online or trying a new brand for the first time.

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