woom WOW

The woom WOW is a thoughtfully engineered first-ride experience for babies and toddlers, offering far more developmental value than many simple plastic ride-ons. Designed for children from around 9 months (minimum 70 cm tall and able to sit and stand independently), the WOW introduces balance, coordination and confidence-building right from the very beginning.

What sets it apart is its unique self-balancing design, which gently wobbles and corrects itself as your little one shifts their weight. Combined with self-centring steering, it helps toddlers practise the very skills they’ll later use on a balance bike—something rigid ride-ons like the Lena Toddle and Scramblebug can’t replicate. Those products focus mainly on fun seated play, whereas the WOW deliberately prepares children for real cycling progression.

Despite its stable stance (it can stand upright on its own), the WOW behaves much more like a true balance bike than a plastic buggy. The low frame, long saddle, and high-quality EVA tyres give little riders a comfortable, secure position, while the 2.5 kg weight adds stability without being cumbersome. And for parents, the lightweight aluminium frame, easy-folding carry feature, and tool-free setup make life simple.

Sustainability is a big part of the appeal too: the WOW is made from up to 98% recycled composite materials, with pollutant-tested plastics and recycled content in the saddle and grips. It comes in three soft tones — pop peach, soft sprout, and dreamy sky — along with a charming surprise in the box: Buddy, a soft-toy companion who can cling to the frame for every mini-adventure.

The packaging itself doubles as play equipment, complete with cones and a cardboard bike for Buddy, turning unboxing into part of the fun. All of this reflects woom’s trademark premium simplicity and user-centred design, elevating the WOW far above cheaper ride-ons that often get outgrown quickly or offer limited developmental benefit.

For parents who want something durable, meaningful and actually supportive of motor-skill development—not just a novelty toy—the woom WOW is a standout choice. It’s a ride-on that acts as a true stepping stone from toddling to gliding to the child’s first “proper” balance bike.

Take a look at our woom WOW first impressions review for more.