Frog Bikes partner with Welsh Cycling
Leading kids brand Frog Bikes has partnered with Welsh Cycling, the national governing body for cycling in Wales, in a two year partnership that will deliver an opportunity to make cycling an accessible sport to all.
Welsh Cycling is aiming to encourage participation in cycling at every level, from getting on a bike for fun, to supporting home-grown talent to compete at the highest level of competition at a Commonwealth Games.
Frog Bikes - who have their main UK factory in South Wales - will support Welsh Cycling's objective of encouraging as many children to get on a bike in a safe and nurturing environment as possible. They will be joining the Welsh Cycling team at a series of family cycling events. The aim is to allow children and siblings of riders at events to see what cycling is all about.
Here at Cycle Sprog HQ the big question is whether Frog Bikes will now be bringing out a Welsh branded bike, to sit alongside their Union Jack and US Stars and Stripes editions. I know they'd certainly be popular with our youngest, who wears his Welsh rugby top at every opportunity!
Frog Bike and Welsh Cycling events
The scheduled events cover Cross Country Mountain Bike and Cyclocross, where a varied range of Frog bikes for all ages and a test track will be available for kids to give cycling a go in a secure setting.
The Events include;
Welsh Cyclocross Championships Abergavenny 2nd December 2018
Welsh Cyclocross League Pembrey Country Park 16th December 2018
Further dates will be confirmed.
Here's a few soundbites from the execs about why this collaboration is so important:
“We are really excited to partner with Welsh Cycling as we realise that so many families can benefit from our shared ambition of making cycling more accessible. We want to see more kids on bikes, enjoying the experience at the events and beyond. If more children can have a positive introduction to cycling, we can help grow the sport and contribute towards families adopting a healthy and active lifestyle” said Val Benyon, Head of Marketing at Frog Bikes.
Anne Adams-King, CEO at Welsh Cycling commented “Cyclocross and Mountain biking are disciplines that are in a safe environment away from road noise and distraction, making these events a perfect setting for families and young children to enjoy their first experience on a bike in a secure and fun environment. We’re really pleased to be working with Frog Bikes in this manner, this is a fantastic opportunity to work with a bike manufacturer who have their development programme in Pontypool in Wales and understand the need for an introduction to safe cycling at Welsh Cycling events, we’re looking forward to working with Frog Bikes at these events with an aim to increase participation of children cycling in Wales.”
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